Caro Foust
Creative Director. Digitally inclined.
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Social: Mercedes-Benz Tweet Race

Gamifying and running the world's first Twitter-fueled race during Super Bowl XLV.

Agency: Denuo / Razorfish

 

Press play to view case study.

 Official home of the Tweet Race, where fans could watch real-time progress with a map interface.

Official home of the Tweet Race, where fans could watch real-time progress with a map interface.

 Inside our Tweet Race bible, 66 pages of driver challenges and general rules of the road.

Inside our Tweet Race bible, 66 pages of driver challenges and general rules of the road.

  The Command Center at the Gaylord Texan Grapevine Resort in Dallas. We didn't breathe outside air for three days.

The Command Center at the Gaylord Texan Grapevine Resort in Dallas. We didn't breathe outside air for three days.