Caro Foust
Creative Director. Digitally inclined.
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Campaign: Roti Modern Mediterranean

CAMPAIGN:
ROTI MODERN MEDITERRANEAN

 

Think Chipotle, but with healthy Mediterranean-themed food. Yes, very yum. Too often lunch becomes an afterthought of whatever’s fast or close to the office during a busy work week. Taste and nutrition become shrugs. But Roti offers food that loves you back — mouth-watering, freshly made, and good for you. So we launched the “Love Your Lunch Again” campaign on a low, but hardworking budget — OOH, social, Captivate elevator ads. In just under a month, Chicago Loop locations saw increased foot traffic with 500+ offer redemptions, 1.5 million social impressions, and over 250 app downloads.

Agency: SOCIALDEVIANT

 
 
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