Caro Foust
Creative Director. Digitally inclined.
30_CHIBucktown_PMG_McCann_07990.jpg

Rebranding: Presence Health

Despite being Illinois's second-largest healthcare system, Presence Health had a brand positioning issue. In a sea of bland, stock photo-y competitor campaigns of smiling people running by Lake Michigan, we wanted to stand for something meaningful and authentic...brave, even. Our brand message was compassion, as shown through Presence Health's Catholic foundation, community outreach, and physicians and staff who go above and beyond.

So we asked photographer Tim Klein to capture real moments inside Presence walls, and paired his beautiful imagery with copy that spoke from the heart. 

Agency: Downtown Partners
In collaboration with: Dan Consiglio, Joe Stuart

dpc_pres_bill_03_work_1116.jpg
Screen Shot 2017-01-12 at 3.28.36 PM.png
Screen Shot 2017-01-12 at 3.28.16 PM.png
Screen Shot 2017-01-12 at 3.26.58 PM.png
dpc_pres_bill_01_work_1116.jpg
Presence_PoleBanners1.jpg
Presence_Print1.jpg